Target seder plate for 2012: with friendly tweak

Target seder plate 2012

Target + Passover + Hebrew = an unlikely triangulation.  Of course I bought Target’s five dollar seder plate last year, and of course I bought this year’s version the instant it appeared.

As if I need more seder plates. I have so many each guest could have their own. Which reminds me of something I get asked every year: “it’s a plate, but we don’t eat or serve from it?”  Very confusing.  Seder plates just hold the symbolic foods so we can direct attention to each one when the haggadah tells us to. 

2012: with "beitza"

2011: no transliteration

For 2012, Target has a new design, same price. It has a white ground rather than royal blue, and the food pictures are a smidge smaller, but the substantive difference is the addition of transliteration: the conversion of Hebrew letters into the equivalent English letters.  For example, the detail of last year’s model (see above, right) shows the egg between the Hebrew  ביצה  and the English word “egg.”  This year, the transliteration “beitza” is smack under the Hebrew (see left, above). Now, anyone who can read English can pronounce the Hebrew name of the symbolic foods, even if they don’t know aleph from tav.  Very friendly, don’t you think?

Target's 2011 version

Transliterated Hebrew irks some teachers, but I welcome any opportunity for learners to access the language.  Take the symbol karpas.  Lots of us know from karpas: it’s the spring vegetable usually represented by parsley or a potato.  We might not recognize the Hebrew spelling, or recall it if asked to write it down, but if the Hebrew spelling is next to “karpas,” which is next to a picture and the word “vegetable,” we know what it says. If we see this combination again and again, karpas becomes a word we recognize in Hebrew.

Target matzah plate 2011

Another groovy thing about the Target seder plate is that, unlike my Spode version, which I store in tissue paper and bubble wrap, it is kid-proof. Melamine is not an earth-friendly material, granted, but it makes a great seder plate for kids to use.  A child who helps prepare the symbols and then figures out where to put them on the plate is a child who gets a concrete, hands-on connection to the holiday.  At my house, when its time to hold up or point to the symbols, the kids who put them there pay attention and feel rather proud.  They might spend the rest of the evening under the table flipping rubber frogs at each other, but by golly they heard and saw “their” seder symbols play a starring role.

Target 2012 Toddler plate. Bought one, and I don't even have a toddler.


So far, these dishes are not online at  Since they are here in my Nashville store, I figure they’ll be in other areas not noted for a critical mass of Jews.  I mean, they’ll be in other areas without a dense Jewish population. What? Where Jews are not critical or dense?  What I mean is that we don’t have tons o’ Jews here, so I’m reckoning Target will sell these dishes in other places without tons o’ Jews.  Will you let me know on the Bible Belt Balabusta facebook page if you see these in your Target?  I’m curious.

9 responses to “Target seder plate for 2012: with friendly tweak

  1. ((( like ))) hope this tradition comes to Canada when Target does in the next couple of years…!
    Though I think it would be slightly cooler if they used vowels with the Hebrew so we could read them without the transliteration. 😉

  2. Aah! I thought I was the only one who loved the Target Seder Plates! I looked this weekend, but had no luck. I’ll try again soon…

  3. Thank you so much for posting this. I just bought the Seder plate, a couple of toddler plates and a misc. bunch of other things in that display…so great! I highly doubt that I will be finding this at our local target store, but we are visiting in Florida this week and this was a awesome find!

    • Clever you to try your luck at someone else’s Target. Glad you found cute stuff. Wish I knew the strategy for which stores get the Jew stuff, don’t you?

      • Yes, I wish I knew the strategy, too! I live OTP Atlanta. My only one so far is go to stock up when visiting NY/NJ area or Florida..beyond that, I’m stumped.

  4. Target Customer Relations said this in a reply to my emails: “Our Passover merchandise varies by store and is based on guest shopping patterns, feedback about what they’re looking for and past sales history.” Pretty vague, and how can they have a past sales history on items never sold in a store? But the bottom line is: Target says it’ll carry what we want, so let’s tell Target what we want.

  5. Thrifty with Triplets

    Hum, I have not been to target in a few weeks, but I am going to check out Target here in Central Indiana. These would be great for the triplets!